Acq section 3- Assess Market Potential
To understand the ceiling, we will have to calculate the total addressable market, the serviceable portion of it and finally the realistic obtainable market. Here’s a in-depth video covering how to do this for your product Click HERE
Nailing Core Value Proposition
Once your market sizing is done, move onto deciding the core value of your product. For example, core value prop for Uber would be to go from point a to b for office commuters. Here we had both the core outcome of the product as well as slight idea of our ICP. You should articulate the write messaging you will pitch to your ideal customers. This will help you in the next sections.
Understanding Core Value Proposition
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